Amazon Prime Failure

Every now and then we find ourselves blindsided by something and all we can do is say WTF.  This just happened to me with Amazon Prime.  It's a fairly good service, for the most part.  I buy a lot from Amazon.  Since most of my purchases are planned out I usually take the standard 5 - 8 day free shipping; Amazon Prime will get it to you free in 2 days.. if you're that desperate.  They have a nice music service, I used mine three times for a total of about an hour and a half.  What I subscribed for was the TV / HD movies.  The free movies tend to be older, the newer ones you have to rent.  This morning, since I had a credit, I decided to rent "The Hobbit."  I was notified immediately that there was a problem:  my viewing device was not compatible.

Above is a picture of my television, a Sony Bravia KDL-46EX500 which is, I said above, incompatible.  Well, let me correct that, it's only incompatible when it comes to streaming HD movies.  This means that if I truly wanted to watch "The Hobbit," I could rent it and watch it in SD (standard definition).  This is what everybody wants to do, isn't it?  Rent an SD movie and watch it on an HDTV?  Needless to say, my subscription has been cancelled and a refund issued.  I suggested to Amazon's customer service department that they require individuals wishing to subscribe to verify their TV's are compatible.  Personally, I don't know anybody who would chose to watch an inferior quality movie on a superior quality television.  To not do so is a failure by Amazon Prime.